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Marketing

Marketing Principles and Practice

5th Edition

Paperback (01 Jul 1998)

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Publisher's Synopsis

'Marketing' is one of the best and most respected introductory textbooks available. This revised edition combines the latest research with proven practical knowledge to provide a solid foundation of learning for all students of marketing.

Book information

ISBN: 9781844801152
Publisher: Thomson Learning
Imprint: Thomson Learning
Pub date:
Edition: 5th Edition
DEWEY: 658.8
DEWEY edition: 22
Number of pages: 528
Weight: 788g

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