Publisher's Synopsis
'Marketing' features up-to-date examples that students are likely to recognise from their own experiences in the marketplace, plus classic examples that they can easily relate to text concepts and marketing decisions.
Marketing - The McGraw-Hill/Irwin Series in Marketing
7th Edition
Hardback (01 Aug 2002)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780071217262 |
| Publisher: | McGraw-Hill/Irwin |
| Imprint: | McGraw-Hill/Irwin |
| Pub date: | 01 Aug 2002 |
| Edition: | 7th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 741 |
| Weight: | 1440g |
| Width: | 227mm |
