2nd Edition
(31 Dec 2000)
Not available for sale
Includes delivery to the United States
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The successful product marketing project begins with research, then goes on to planning, packaging, pricing, advertising, promotion and distribution. This guide examines all these steps in detail, emphasising the practical side of marketing.
| ISBN: | 9780764114045 |
| Publisher: | Barron's |
| Imprint: | Barron's |
| Pub date: | 31 Dec 2000 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 297 |
| Weight: | 299g |
| Height: | 184mm |
| Width: | 128mm |
| Spine width: | 23mm |
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Published 18 Jun 2020
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