Publisher's Synopsis
This text remains a classic introduction to marketing for a wide range of business related courses. It provides "extensive and succinct coverage of the subject: including political, economic and organisational change, the advent and application of new technology, social responsibility issues, the development of the service sector and the increasingly important changes in intemational aspects of economic developments and their effect on business structures and strategies.;The readership is suitable for students of HNC/D, DMS, first-year marketing degree students, CIM and CAM courses.
