Marketing An Introduction

Fourth edition

Paperback (16 Apr 2019)

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This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia.

Book information

ISBN: 9781292200309
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Fourth edition
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: xxix, 643
Weight: 1244g
Height: 262mm
Width: 184mm
Spine width: 24mm