1st edition
Paperback (25 Nov 2013)
Not available for sale
Out of stock
Marketing: A Snapshot is a step-by-step guide to creating a marketing plan. This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets. A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1.
| ISBN: | 9781486009275 |
| Publisher: | Pearson Education |
| Imprint: | Pearson Education |
| Pub date: | 25 Nov 2013 |
| Edition: | 1st edition |
| Language: | English |
| Number of pages: | 72 |
| Height: | 276mm |
| Width: | 221mm |
| Spine width: | 3mm |
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