2nd Edition
Paperback (19 Dec 1995)
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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
| ISBN: | 9780631196389 |
| Publisher: | Wiley |
| Imprint: | Wiley Blackwell |
| Pub date: | 19 Dec 1995 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 560 |
| Weight: | 1078g |
| Height: | 249mm |
| Width: | 188mm |
| Spine width: | 30mm |
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