Publisher's Synopsis
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford - and then give it to them - you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guid contains 21 powerful ideas you can use to immediately improve your strategic marketing results.
- build your customer base
- set yourself apart from the competition
- answer three crucial questions about any new product or service
- use market research and focus groups to fuel better decisions
- fulfill a basic emotional need for buyers
- determine the correct price point for your offerings
- become truly customer-focused
- make the most of your distribution channels
- master the concepts of specialization, differentiation, segmentation, and concentration
- give customers a reason to switch from your competitors
- and more