Paperback (03 Apr 2000)
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An examination of the whole marketing process within a business, designed for A Level Business Studies students. It covers the development of marketing strategies and plans from the results of market research and audits. Current issues are placed within traditional marketing theory.
| ISBN: | 9780340758359 |
| Publisher: | Hodder Education |
| Imprint: | Hodder Education |
| Pub date: | 03 Apr 2000 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 0 |
| Weight: | 327g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 9mm |
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