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Marketing and Retail Pharmacy

Marketing and Retail Pharmacy

Paperback (01 Jul 1996)

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Publisher's Synopsis

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781857752021
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 338.4761510688
DEWEY edition: 21
Language: English
Number of pages: 176
Weight: 216g
Height: 216mm
Width: 140mm
Spine width: 11mm

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