Publisher's Synopsis
The three main elements of this report are:
À A review of the literature dealing with measurement of performance in management accounting and in marketing
À A field study of ten organizations in different sectors (manufacturing, financial services, retailing)
À A full description of the three types of interfaces between management accounting and marketing.
* Contains review of the literature
* Based on a field study of ten organizations
* Includes a full description of the three types of interfaces between management accounting and marketing
