Publisher's Synopsis
MARKETING AND MAKING SALES WITH SOCIAL MEDIA IN 2020
You are one step away from growing your social media presence and mastering social media marketing without struggles if only you can make the decision by purchasing this book. This guide takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:- Why businesses need to embrace social media marketing.
- Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms.
- Learning how to craft your business's social media strategy using today's formats.
- How to leverage images and video in your social media outreach.
- Leveraging chat bots, paid social media, and influencer marketing
- Building your business social marketing team.
- Measure your social media outreach progress and improve your performance over time.
This Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step.
The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media.
The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet.
Indeed, you'll be throwing a 'party with a purpose, ' using social media marketing to build your brand and ultimately sell more stuff.
