Marketing and E-Commerce

Marketing and E-Commerce The Online Legal Environment

Book (31 Aug 2001)

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Publisher's Synopsis

This textbook reviews the fundamentals of dispute resolution, torts and crimes, and legal protection for intellectual property, before examining law for e-commerce as it relates to marketing, consumer protection, and privacy issues. Three to six court cases are presented in each chapter.

Book information

ISBN: 9780324122756
Publisher: West/Thomson Learning
Imprint: West/Thomson Learning
Pub date:
DEWEY: 343.7309944
DEWEY edition: 21
Language: English
Weight: 612g
Height: 254mm
Width: 203mm
Spine width: 19mm