Paperback (11 Jul 1997)
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This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.
| ISBN: | 9781861521736 |
| Publisher: | International Thomson Business |
| Imprint: | International Thomson Business |
| Pub date: | 11 Jul 1997 |
| DEWEY: | 658.575 |
| DEWEY edition: | 21 |
| Number of pages: | 245 |
| Weight: | 345g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 11mm |
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