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Marketing a New Product

Marketing a New Product Its Planning, Development, and Control

Book (31 Dec 1978)

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Book information

ISBN: 9780805341027
Publisher: Benjamin/Cummings Publishing Co.
Imprint: Benjamin/Cummings Publishing Co.
Pub date:
DEWEY: 658.83
DEWEY edition: 18
Number of pages: 358
Weight: 500g
Height: 240mm
Width: 160mm

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