Publisher's Synopsis
Marketing strikes fear in the heart of most home-based business owners. They would rather visit the dentist for a root canal than start working on their marketing strategy simply because they have no idea where to begin. Sure, you could start with placing an advertisement here and there or make the dreaded cold calls or put yourself in the centre of a networking event. But that does not make for a cohesive marketing plan. The purpose of marketing is to stand out. The cry of every business is, Remember me! One of the most important parts of marketing is having an overall view of your business. To map out a plan for the future of your company is critical so you know where you are going. Here in the first few lines of this book is the key to marketing -- be consistent and persistent. Marketing Your Home-Based Business helps the home-based business owner create a sensible marketing strategy that will get a product or service noticed. It also serves as an excellent primer for even the most seasoned marketing professional as it brings you back to the basics -- information that may have been long forgotten with today's noisy marketing choices.
