Hardback (05 Mar 1992)
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Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
| ISBN: | 9780471540670 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 05 Mar 1992 |
| DEWEY: | 338.4791 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 226 |
| Weight: | 463g |
| Height: | 236mm |
| Width: | 158mm |
| Spine width: | 20mm |
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