7th Edition
Paperback (10 Nov 2010)
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Marketing Success Stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.
Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. Our products cover an extremely broad academic and educational spectrum, and we aim to make our content available to our users in whichever format suits them best.We publish for all audiences-from pre-school to secondary level schoolchildren; students to academics; general readers to researchers; individuals to institutions. Our range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks.
| ISBN: | 9780195994896 |
| Publisher: | OUP Southern Africa |
| Imprint: | Oxford University Press |
| Pub date: | 10 Nov 2010 |
| Edition: | 7th Edition |
| DEWEY: | 658.800968 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 244 |
| Weight: | 414g |
| Height: | 241mm |
| Width: | 169mm |
| Spine width: | 13mm |
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Paperback
Published 18 Jun 2020
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