Publisher's Synopsis
This text is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which busineses function today.
Marketing Strategy
3rd Edition
Paperback (06 Apr 2004)
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Includes delivery to the United States
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Book information
| ISBN: | 9780324201406 |
| Publisher: | Thomson South-Western |
| Imprint: | Thomson South-Western |
| Pub date: | 06 Apr 2004 |
| Edition: | 3rd Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 628 |
| Weight: | 1134g |
| Height: | 230mm |
| Width: | 205mm |
| Spine width: | 32mm |
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