Publisher's Synopsis
Traditional approaches have been juxtaposed with more up-to-date insights showing that marketing thought and practice are constantly evolving, and the need to adapt to marketing's own changing environment.
Marketing Strategy - Management Readers
Paperback (10 Aug 1995)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780750606622 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 10 Aug 1995 |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Number of pages: | 389 |
| Weight: | 600g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 23mm |
