Publisher's Synopsis
All chapters in this edition have been revised and updated to reflect current trends. The focus is on positioning.
Marketing Strategy and Competitive Positioning
2nd ed
Paperback (05 Mar 1998)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780133712537 |
| Publisher: | Pearson Education |
| Imprint: | Prentice Hall |
| Pub date: | 05 Mar 1998 |
| Edition: | 2nd ed |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 482 |
| Weight: | 808g |
| Height: | 234mm |
| Width: | 170mm |
| Spine width: | 24mm |
