Publisher's Synopsis
Examines the changes in the marketing strategies that will be necessary in order to market goods and services in Europe.
Marketing Strategies for the New Europe A North American Perspective on 1992
Book (01 Apr 1990)
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Book information
| ISBN: | 9780877572039 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 01 Apr 1990 |
| DEWEY: | 337.142 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 202 |
| Weight: | -1g |
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