Marketing Secrets - Secrets

Peter Spalton

Paperback (29 Apr 2010)

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Publisher's Synopsis

The marketing secrets that experts and top professionals use.

Get results fast with this quick, easy guide to the fundamentals of Marketing
Includes how to:
Position your product for a target market
Build a brilliant marketing plan
Create stunning branded marketing materials
Use memorable publicity to build market interest
Take advantage of new technology

About the Publisher

William Collins

A new imprint launched in February 2013 (formed from bringing together HarperPress and the Collins trade list), William Collins publishes high quality non-fiction encompassing history, biography, science, politics, natural history, reference, business, philosophy and religion. Named after the man who founded the original publishing company in 1819, William Collins draws on the values of integrity, authority and clarity which were so much part of his vision, with a stellar non-fiction list and a very strong heritage. A rich and varied list includes Max Hastings, Simon Schama, David Starkey, John Major, Sir David Attenborough, Sherard Cowper-Coles, Richard Holmes, Richard Davenport-Hines, Juliet Gardner, Paula Byrne and Professor Brian Cox.

Book information

ISBN:	9780007328116
Publisher:	HarperCollins Publishers
Imprint:	William Collins
Pub date:	29 Apr 2010
DEWEY:	658.8
DEWEY edition:	22
Language:	English
Number of pages:	128
Weight:	120g
Height:	198mm
Width:	129mm
Spine width:	10mm