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Marketing Research in a Marketing Environment

Marketing Research in a Marketing Environment

3rd Edition

Book (31 Jan 1994)

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Publisher's Synopsis

An applications oriented text with the emphasis on motivating, explaining, and illustrating research methodology within a real-world marketing environment.

Book information

ISBN: 9780256105179
Publisher: Irwin
Imprint: Irwin
Pub date:
Edition: 3rd Edition
DEWEY: 658.83
DEWEY edition: 20
Language: English
Number of pages: 760
Weight: 1290g
Height: 241mm
Width: 203mm
Spine width: 31mm