Publisher's Synopsis
An applications oriented text with the emphasis on motivating, explaining, and illustrating research methodology within a real-world marketing environment.
3rd Edition
Book (31 Jan 1994)
Not available for sale
Out of stock
An applications oriented text with the emphasis on motivating, explaining, and illustrating research methodology within a real-world marketing environment.
ISBN: | 9780256105179 |
Publisher: | Irwin |
Imprint: | Irwin |
Pub date: | 31 Jan 1994 |
Edition: | 3rd Edition |
DEWEY: | 658.83 |
DEWEY edition: | 20 |
Language: | English |
Number of pages: | 760 |
Weight: | 1290g |
Height: | 241mm |
Width: | 203mm |
Spine width: | 31mm |