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Marketing Research for Managers

Marketing Research for Managers

3rd edition

Hardback (01 Aug 2016)

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Publisher's Synopsis

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781138144309
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
Edition: 3rd edition
DEWEY: 658.83
DEWEY edition: 22
Language: English
Number of pages: 392
Weight: 453g
Height: 246mm
Width: 189mm

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