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Marketing Renewable Energy

Marketing Renewable Energy Concepts, Business Models and Cases - Management for Professionals

Softcover reprint of the original 1st Edition 2017

Paperback (12 May 2018)

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Publisher's Synopsis

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?

Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

Book information

ISBN: 9783319835181
Publisher: Springer International Publishing
Imprint: Springer
Pub date:
Edition: Softcover reprint of the original 1st Edition 2017
Language: English
Number of pages: 397
Weight: 6954g
Height: 235mm
Width: 155mm
Spine width: 26mm