Marketing Public Transit: A Strategic Approach

Marketing Public Transit: A Strategic Approach - Praeger Series in Public and Non-Profit Sector Marketing

Hardback (17 Nov 1987)

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Publisher's Synopsis

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Book information

ISBN: 9780275924997
Publisher: ABC-CLIO
Imprint: Praeger
Pub date:
DEWEY: 388.40688
DEWEY edition: 19
Language: English
Number of pages: 226
Weight: 907g
Height: 240mm
Width: 150mm
Spine width: 25mm