(15 Sep 1998)
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A text designed to help public health practitioners understand basic marketing principles and apply these principles in planning, implementing, and evaluating public health initiatives. The authors describe threats to the public's health, demonstrate how public health practitioners can use basic marketing principles to structure interventions that
| ISBN: | 9780834210714 |
| Publisher: | Aspen Publishers |
| Imprint: | Aspen Publishers |
| Pub date: | 15 Sep 1998 |
| DEWEY: | 362.10688 |
| DEWEY edition: | 21 |
| Number of pages: | 530 |
| Weight: | 890g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 31mm |
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