6th Edition
(01 Jan 2000)
Not available for sale
Out of stock
Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter summaries and discussion questions. This sixth ed
| ISBN: | 9780324014808 |
| Publisher: | South-Western College Pub. |
| Imprint: | South-Western College Pub. |
| Pub date: | 01 Jan 2000 |
| Edition: | 6th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 925 |
| Weight: | -1g |
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