Marketing Mistakes

Marketing Mistakes

4th Edition

Hardback (05 Apr 1989)

Not available for sale

Includes delivery to the United States

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Publisher's Synopsis

Now in a new edition, this popular marketing book incorporates many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative and entertaining, this book is packed with hard-won knowledge.

Book information

ISBN: 9780471616658
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: 4th Edition
DEWEY: 658.800973
DEWEY edition: 19
Language: English
Number of pages: 278
Weight: 397g
Height: 50mm
Width: 30mm