Publisher's Synopsis
Robert Hartley uses case studies of major companies such as IBM, Sears and Harley Davidson, to explain how to analyse the marketing strategies and outcomes of a variety of corporations.
Marketing Mistakes and Successes
10th Edition
Paperback (03 Feb 2006)
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Book information
| ISBN: | 9780471743217 |
| Publisher: | John Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 03 Feb 2006 |
| Edition: | 10th Edition |
| DEWEY: | 658.800973 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 374 |
| Weight: | 412g |
| Height: | 231mm |
| Width: | 154mm |
| Spine width: | 14mm |
