3rd edition
eBook (01 Jan 2016)
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This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources.
| ISBN: | 9781292142357 |
| Publisher: | Pearson |
| Imprint: | Pearson |
| Pub date: | 01 Jan 2016 |
| Edition: | 3rd edition |
| DEWEY: | 658.80094 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 1 online resource (xxxiv, 942 ) |
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