Publisher's Synopsis
For undergraduate and MBA marketing management and strategy courses.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Marketing Management
13th Edition
Hardback (14 Apr 2008)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780136009986 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 14 Apr 2008 |
| Edition: | 13th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 816 |
| Weight: | 1904g |
| Height: | 284mm |
| Width: | 224mm |
| Spine width: | 34mm |
