12th Edition
Hardback (07 Apr 2005)
Not available for sale
Includes delivery to the United States
Out of stock
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
]]>| ISBN: | 9780131457577 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 07 Apr 2005 |
| Edition: | 12th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 816 |
| Weight: | 1928g |
| Height: | 294mm |
| Width: | 213mm |
| Spine width: | 36mm |
