4th Edition
Hardback (27 Aug 1986)
Not available for sale
Includes delivery to the United States
Out of stock
A comprehensive text and case book focusing on the problems of planning, coordinating and executing the marketing program. Fourty-four cases, including 25 new ones and 19 involving multinational corporations, add realism and a practical dimension to the course. Both the text and cases encourage the analysis of data and sophisticated decision making.
| ISBN: | 9780471838999 |
| Publisher: | J. Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 27 Aug 1986 |
| Edition: | 4th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 926 |
| Weight: | 1616g |
| Height: | 250mm |
| Width: | 190mm |
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Hardback
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