4th Edition
Paperback (01 Jul 1988)
Not available for sale
Includes delivery to the United States
Out of stock
This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.
| ISBN: | 9780135584538 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 01 Jul 1988 |
| Edition: | 4th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 406 |
| Weight: | 590g |
| Height: | 225mm |
| Width: | 180mm |
| Spine width: | 26mm |
