Marketing Madness

Marketing Madness A Survival Guide for a Consumer Society

Paperback (19 Oct 2020)

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Publisher's Synopsis

This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780367158941
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: 260
Weight: 480g
Height: 254mm
Width: 170mm
Spine width: 15mm