Publisher's Synopsis
Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.
Marketing Leadership in Hospitality and Tourism Strategies and Tactics for Competitive Advantage
4th Edition
Paperback (20 Feb 2007)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780132447430 |
| Publisher: | Pearson Education |
| Imprint: | Prentice Hall |
| Pub date: | 20 Feb 2007 |
| Edition: | 4th Edition |
| DEWEY: | 910.460688 |
| DEWEY edition: | 22 |
| Number of pages: | 662 |
| Weight: | 1588g |
| Height: | 278mm |
| Width: | 199mm |
| Spine width: | 26mm |
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