Marketing Heritage

Marketing Heritage Archaeology and the Consumption of the Past

Hardback (01 Sep 2004)

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Publisher's Synopsis

What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these same sites, replacing local interests with corporate ones, economically and culturally. Within this volume, original case studies from well-known sites in Cambodia, Israel, England, Mexico, and North America are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.

Book information

ISBN: 9780759103412
Publisher: AltaMira Press
Imprint: AltaMira Press
Pub date:
DEWEY: 338.4791
DEWEY edition: 22
Language: English
Number of pages: 315
Weight: 635g
Height: 234mm
Width: 173mm
Spine width: 26mm