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Marketing Health Services

Marketing Health Services

Fourth edition

Book (01 Jan 2020)

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Publisher's Synopsis

"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--.

Book information

ISBN: 9781640551572
Publisher: Health Administration Press
Imprint: Health Administration Press
Pub date:
Edition: Fourth edition
DEWEY: 362.10688
DEWEY edition: 23
Language: English