Paperback (01 Jun 1998)
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Out of stock
This university-level textbook covers the basics of marketing, presented from the point of view of financial institutions. It explains such essentials as the strategic marketing process, developing a situation analysis, pricing strategy, and more.
| ISBN: | 9780899820620 |
| Publisher: | American Bankers Association |
| Imprint: | American Bankers Association |
| Pub date: | 01 Jun 1998 |
| DEWEY: | 332.10688 |
| DEWEY edition: | 21 |
| Number of pages: | 432 |
| Weight: | 1200g |
| Height: | 280mm |
| Width: | 215mm |
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