2nd Edition
Hardback (06 Mar 1991)
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Includes delivery to the United States
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A pragmatic "how-to" text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.
| ISBN: | 9780675206471 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 06 Mar 1991 |
| Edition: | 2nd Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 516 |
| Weight: | 996g |
| Height: | 241mm |
| Width: | 190mm |
| Spine width: | 30mm |
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Paperback
Published 18 Jun 2020
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