Marketing Concepts for Library Information Services

Marketing Concepts for Library Information Services

Hardback (31 May 2014)

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Publisher's Synopsis

In today's economic climate, with costs rising and profits dwindling, it has become especially challenging for many organizations to turn a profit. Competition in the marketplace is increasing the demand for information, while the budgets for information

Book information

ISBN: 9781781636046
Publisher: Koros Press Limited
Imprint: Doubleday Ireland
Pub date:
Language: English
Number of pages: 320
Weight: -1g
Height: 254mm