Publisher's Synopsis
This book presents an overview of the Marketing discipline, its themes and its sections that expand into the activity of everyday life. It is a book dedicated to Marketing students and professionals, whether they are Sales Directors, advertisers, acting managers and as an introduction to those who decide to pursue a career in Marketing.This book will be very useful to both academics and professionals in the practice of marketing.With the information provided by reading this book and implementing some of their ideas and thoughts in the real world. It will push you to progress and be the next great advertiser / public relations professional; I'm sure it will help you on your way.
