Delivery included to the United States

Marketing Communications

Marketing Communications Touchpoints, Sharing and Disruption

Eighth edition

eBook (07 Jan 2019)

Not available for sale

Instant Download - PDF (with DRM)

- Read on your eReader, tablet, mobile, Apple Mac or a PC.
- Currently not compatible with Amazon Kindle.
- PDF's require Adobe Digital Editions.

Publisher's Synopsis

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.

About the Publisher

Pearson Education Limited

Book information

ISBN: 9781292235011
Publisher: Pearson
Imprint: Pearson Education Limited
Pub date:
Edition: Eighth edition
DEWEY: 658.802
DEWEY edition: 23
Language: English
Number of pages: 1 online resource (xli, 775 )
Weight: -1g