Publisher's Synopsis
Do you feel lost when it comes to marketing your startup or small business, not knowing where to begin or what to do? Are you not sure how to get all this marketing stuff done?Marketing Communications Untangled is the fifth book in a series written to untangle the subject of marketing for entrepreneurs and small-and medium-sized business. Having worked with hundreds of businesses, Thoranna offers a clear path through the marketing jungle consisting of five main elements which provide the key to a powerful marketing strategy and program. Basing the books on practical experience, yet firmly grounded in academic research, Thoranna explains things in a practical, jargon-free way that enables you to put the principles to use in your business straight away and achieve results.In this book you will learn: - The four things you need to consider when choosing the best marketing activities for you - the ones that will get you all the business you want- About the mental process people need to go through before they buy from you - this will ensure that you can tailor your message perfectly for each stage, to get them to buy- How to build a marketing machine that takes people from never having heard of you to buying from you frequently and repeatedly- What marketing you must do, not just to be in the game but to win it- What marketing you shouldn't be wasting your time on - because let's face it, who has time to waste?- A menu of over 100 options to choose from to build your tailor-made marketing machine!BONUS! Get your free copy of the first book, Marketing Untangled: The Small Business & Entrepreneur's Map Through The Marketing Jungle in the reader resources for this book. Check out the other books in the series and make sure to sign up for notifications for the final book at Marketing-Untangled.com COMING SOON: Marketing Systems Untangled: The Small Business & Entrepreneur's Guide to Setting Up an Effective Marketing SystemThoranna Jonsdottir's many years of marketing and branding experience within global advertising, IT and finance industries has led her to marketing consultation and various entrepreneural projects. It is her greatest passion to use her creativity and ingenuity to help entrepreneurs build a loveable business. Thoranna holds an MBA with distinction from the University of Westminster in London. The Marketing Untangled series is the culmination of Thoranna's work.
