7th Edition
Paperback (08 May 2008)
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For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
]]>| ISBN: | 9780131275553 |
| Publisher: | Bookpoint Ltd |
| Imprint: | Pearson |
| Pub date: | 08 May 2008 |
| Edition: | 7th Edition |
| DEWEY: | 658.87 |
| DEWEY edition: | 22 |
| Number of pages: | 555 |
| Weight: | 690g |
| Height: | 228mm |
| Width: | 182mm |
| Spine width: | 20mm |
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Paperback
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