Seventh edition
Paperback (17 Jul 2013)
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Includes delivery to the United States
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For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
| ISBN: | 9781292023502 |
| Publisher: | Bookpoint Ltd |
| Imprint: | Pearson |
| Pub date: | 17 Jul 2013 |
| Edition: | Seventh edition |
| DEWEY: | 658.87 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | ii, 558 |
| Weight: | 1166g |
| Height: | 275mm |
| Width: | 216mm |
| Spine width: | 19mm |
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Paperback
Published 18 Jun 2020
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