Publisher's Synopsis
What if marketing your nonprofit could be easier and more impactful than you ever imagined?
Simple. Actionable. Tailored to You. Marketing Basics for Nonprofits is your step-by-step guide to turning marketing from an overwhelming task into a powerful tool for growth and outreach.
This book meets you exactly where you are and helps you get where you want to go. Before diving into the how, we'll explore the why. Through a simple but insightful assessment, you'll define your nonprofit's unique goals. Then, you'll learn how to develop a marketing plan with clear, achievable strategies that suit your specific needs.
This book will help you:
- Clarify your mission and set measurable goalsExplore both free and paid marketing strategiesBuild a solid website that truly reflects your organizationChoose the right platforms and tools for your nonprofitMaster social media with easy-to-follow, step-by-step guidanceCreate a strategy that's both manageable and effective
As a nonprofit leader, you juggle countless responsibilities, and marketing often falls to the bottom of the list. Yet, marketing is crucial-it's what attracts donors, builds community, and ensures your organization is remembered. With Marketing Basics for Nonprofits, marketing doesn't have to be a daunting task. It will move from the "to-do" list to a strategy that works for you.
