Publisher's Synopsis
A road map for the future of the world market
"Bryan has emerged as an influential voice on regulatory issues. "--The New York Times
The world is on the verge of the most sweeping economic changes since the Industrial Revolution. National economies are transforming from government-controlled market systems into an open international marketplace under no one's control. The consequences will be both exhilarating and terrifying. Market Unbound is the first compelling blueprint for adapting to this new global market.
According to McKinsey and Company authors Lowell Bryan and Diana Farrell, this revolution will have a profound effect on all sectors of business and finance. The global economic scene has already undergone profound and irreversible changes, but most of the transformation still lies ahead of us. Those who learn to operate under the new system will have the opportunity for tremendous profit. Those who don't face the specter of catastrophic loss.
Market Unbound outlines how the global market came into being and why it is so powerful, and why it is so rapidly accelerating the globalization of the world's entire economy. The authors explore the implications of this evolving market force and examine the consequences and the opportunities for governments, investors, corporations, and financial organizations. Market Unbound is a must read for anyone who hopes to thrive or even survive into the 21st century.
* Based on extensive research conducted at McKinsey &Co--the world's premiere consulting firm
* Case studies and relevant examples illustrate the patterns of market change currently taking place
* Reveals how a government's ability to exercise control over its own financial system is being undermined by the global capital market
LOWELL BRYAN and DIANA FARRELL (New York, New York) are consultants at McKinsey & Co. He is the author of three previous business books and a leading authority on financial regulatory issues and global capital markets. She led the research efforts underpinning the book's conclusions.
